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WebThe Florida truth campaign focused entirely on youth, with media as one component of a comprehensive campaign. The media was considered intensive and novel; an antitobacco industry approach was used as a primary message strategy. A variety of studies demonstrated that the campaign reduced smoking, reduced the risk of initiation, and … WebDec 2, 2024 · Since 2000, the truth campaign has grown as a social marketing brand. Back then, truth employed branding to compete directly with the tobacco industry. In 2014, the … fnb tongaat contact number
132 Of The Most Powerful Anti-Smoking Ads Ever …
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