http://erepository.uonbi.ac.ke/bitstream/handle/11295/100302/Maina_The%20Effectiveness%20Of%20Marketing%20Mix%20Strategies%20On%20Performance%20Of%20Kenol%20Kobil%20Limited.pdf?sequence=1 http://www.diva-portal.org/smash/get/diva2:1022351/FULLTEXT01.pdf
Marketing Mix of 4P’S for Competitive Advantage - IOSR Journals
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A Review of Marketing Mix: 4Ps or More? - Semantic Scholar
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